This question comes in mind whenever a website administrator encounters an app/plug-in/module/functionality enabling Social Login functionality at their website or a title like ‘Login using your Social ID” attracts attention of a website visitor.
So, why Social Login?
I have tried to answer this question from website administrator’s and visitor’s perspective below
Importance of Social Login for Website Administrator
- Tangible business return in terms of tremendous ROI that social media brings to website.
- Increases signup and login rates thereby acting as conversion booster
- Serves as a great tool to gather user profile data that can be used to manage user preferences for the website and providing personalized experience
- Because social networks authenticate individuals and generally don’t allow multiple accounts, the likelihood of false identities and spammers goes down.
Importance of Social Login for Website Visitor
- No one wants to go through (even see :)) the boring registration process of filling each field of registration form manually. Social Login just do this.
- Helps spread your activity at the website over your social network
- Provides a personalized and user friendly experience based on the user profile data, especially for e-commerce websites. After all a consumer believes in personalized customer service, even in a brick and mortar shop 😉
- No need to maintain a long list of username-passwords for each website you register with, of course if you do not have a super power memory
Future of Social Login
As modern marketers are facing the challenge of fully understanding the consumer behavior and the ways to provide them a personalized experience, it becomes necessary to prepare an effective Social Login strategy for business success. Social Login has already proven to be a powerful tool for user conversion, eliminating manual registration needs and making checkout process easy with just few clicks.
So, what are you waiting for?
Download Super Socializer today to avail all the benefits of Social Login (along with other cool features) at your WordPress website.
Will be back with more information.
Stay socialized 😉